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You don’t have to be a math whiz to see that those numbers don’t exactly scream “stable income generator.” I mean, does anybody here want to photograph multiple sessions every day (including weekends and holidays) for the rest of your life just to earn an average salary? Count me out! Most photographers know minis as “the bane of the photography industry.” If you ever tried mini sessions yourself, you probably have your own personal horror story to tell about them, too!Ī typical mini session model is something like “$100 for a 20-minute session with 10 digital files included.” If you know anything about more traditional “mini sessions,” you may be surprised we looked there for our answer. What We – and Thousands More – are Doing Now! After all, this tiny high-poverty town is the same place where we transformed Blume Photography into an official Bulldog 100 Fastest-Growing Business the very next year! You just need the right tools, that’s it. So do you! That’s why we want you to know, you’re capable. Maybe we deserved it? I mean, we did start our business during the Great Recession in a small town with one of America’s highest poverty rates.īut we worked hard and served our clients well. We were tired of the starving-artist lifestyle and wanted to build something that could support our family reliably. It was clear that if we couldn’t figure out the business side of things, we’d be hanging up our cameras and returning to our old jobs as a high school teacher and barista. After two years working endlessly to grow a wedding photography brand, we were out of money. We developed our weird “maximizing” mini sessions strategy during hard times. They do it in a simpler and “smaller” way. Shockingly, the photographers we help succeed don’t do it by winning print contests, getting published, or taking over social media. (More about that soon.) But now - after more than a decade helping photographers grow healthy businesses they love - we’ve discovered many of the secrets to maximizing profits. We experienced early failure in our business, too. These statistics represent real people’s lives.
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Let’s face reality so we know how to respond to it:ĭid you know that even in a good economy 50-80% of small businesses fail within their first five years? Many of the rest are gone before the 10-year mark, struggling for years only to lose it all.
Yet the statistics are not in your favor.
It often drains years of life and costs a fortune. It’s a long, demoralizing and painful experience.
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Probably your answer was, “ I want to be in business forever! I have no plans to quit - at least not till I pay off my debt, have real savings, and choose to retire of my own free will,” right? Nobody wants to fail. I know it seems silly, but really consider it. And that’s exactly what we’re going to talk about today!īut first, how did you answer that very blunt question? These days you have to be more than determined or artistic to succeed. Most photographers know this all too well. That’s the good news! The bad news is… well, have you ever heard the phrase “starving artist.” It’s a real thing. And you probably have the artistic talent you need, too. then good for you! You might just have the determination it takes to succeed. Ouch! Now if that very blunt question didn’t take the wind right out of your sails.
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(Plus download 3 free minis templates.) Limited spots available! View class times here. We’ve just released new times for a free web class on this topic! If you find this article valuable, you’ll love our free web class.
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